The 'Spielerrat' (Players' Council)
is a sports agency based in Germany
with a focus on football.
We are a team of friends with
expertise, zeitgeist and creativity,
who offer advice to professional
footballers on and off the pitch.
What we do
We are the link between player and manager, team and club. We always act on behalf of our clients whilst respecting the requirements of all the partners we are negotiating with.
We represent the interests of our clients and make decisions, develop concepts, market athletes’ brands and advise them as well as coaches and decision makers. We are also point of call for clubs and businesses.
Daniel, Thorsten and Hannes got to know each other at adidas and became friends. Thanks to the experience they gained by working for such a global corporate organisation they became experts in sports marketing and built an impressive network of business contacts.
In the summer of 2013 the three friends decided to take a big step in their careers and by founding the Spielerrat they completely left their comfort zone to set up their own business.
All these new experiences motivates and encourages them so they are full of confidence when it comes to facing new challenges.
The company has been doing so well that the three founders are delighted to announce that the first additional team member joined them in spring 2015. Florian is not only an expert in the field of football but a person that is simply a pleasure to have on board.
Hannes Winzer -
Hannes nearly chose a professional football career himself playing for German Bundesliga club Hannover 96 under football managers Ralf Rangnick and Mirko Slomka. However, his sense of reality made him decide to go to university instead.
He studied to become a grammar school teacher for German, history and sports. At the same time he acquired his UEFA A Licence and worked with and developed the best youth talents in Germany as a youth academy coach. After he finished his Masters, he joined adidas, which changed his career plan completely. On behalf of the brand, the sports enthusiast was responsible for football scouting, first in Germany and later across the globe.
He continued his successful career by co-founding the sports agency ‘Spielerrat’ in Germany, which has given him the opportunity of introducing athletes to his huge network and his expertise in football and coaching. He also helps clubs to analyse and optimise their approach to scouting and build databases of football players.
Thorsten Wirth -
Thorsten is originally from Franconia in Germany but he was soon to leave this idyllic region behind. He studied business administration in Chile, worked for the Inhouse Consulting of Siemens in China and finally joined adidas in Amsterdam.
It was his passion for sports that led the international business graduate to adidas in the first place. He co-ordinated multimillion budgets for the Euro 2008 and joined the sports marketing department shortly afterwards. On behalf of adidas Thorsten was not only looking after the top football stars in Spain, England and Germany but also the best footballer in the world. He steered marketing activities and negotiated key contracts.
Thanks to the Spielerrat Thorsten can finally make his dream of working independently a reality and joins the team with his many international contacts at clubs and businesses.
Daniel Delonga -
Expert in networking
Being a passionate water polo player Daniel learnt about assertiveness and team spirit early on in life. The German Croatian joined the ‘Wasserfreunde’ (Friends of the water) from Werne an der Lippe in North Rhine Westphalia when he was only six years old.
Daniel studied business and economics and by means of additional courses set himself up as an advertising expert. The business graduate joined adidas as a product manager for handball, basketball and tennis. Soon after, he became part of the sports marketing team where his responsibilities included leading the co-operation with the Deutsche Fussball Liga (German Football League) and managing the portfolio of football players.
He looked after the players of the German national team, created marketing strategies and made them into the adidas brand ambassadors they are today. He has managed to build up a network in the football industry that is second to none.
Working for the Spielerrat Daniel’s desire is to introduce personalities within the world of sports to each other. Hence he is always in conversation with athletes, representatives of clubs and businesses.
Florian Bertalan -
The Football -
Fashion, the US and football are the top 3 things the youngest Spielerrat member Florian loves most. At TSV Havelse (4th Devision Germany) he was a player, assistant coach and managed the club's front office including all business duties at the same time.
As a youth player he captained the U17s at VFL Wolfsburg, Germany. Having fallen just short of the professional leagues, he made a life changing decision to move across the Atlantic where he
found himself studying and scoring goals for the university team the Battling Bishops in North Carolina, USA.
The trained business manager and licensed football coach is just about to finish his studies of sports science.Young talented footballers will not only benefit from his in depth knowledge of football and his career advice but also feel very comfortable with his friendly and relaxed personality.
Our clients are good at what they do, trust their instincts on and off the pitch and are passionate about life in general. They are professional athletes and coaches, footballers that are already playing at the highest level and those who still want to get there. They are clubs and businesses. But above all our clients are people who value trust as much as we do. Those who want to be prepared for life after their career thanks to financial security but also thanks to a positive image of their personality and the prospect of a future professional career, whether they choose to remain in the spotlight or not.
How we work
The way we advise athletes and look after them is very much born out of our combined experience. It is tailored to each individual and based on our knowledge, experience and values.
We make plans with you that best suit your career and current stage in life. We build on your personality and image to create your own individual brand. We are transparent with our negotiations and transfers so that there are no surprise clauses in contracts and no unanswered questions remain. Whilst you focus on your career and your passion, we make sure we find the right finance, law and insurance experts for you. We will follow your career personally but objectively so that we can point out your strengths and weaknesses and visually show you where you can do better. Plus we have those professionals and experts at hand that can perhaps give you that crucial bit of advice on sports science and nutrition or just mentally give you that final push on your way to that medal. Our network becomes yours.
In addition to managing transfers and looking after athletes, we also offer our expertise in scouting. We use our experience from the international scouting programme adidas has built and
established over the years and use it as a basis for our evaluation of certain structures and approaches within your club. As we look into clubs from the outside, we’re in a good position to make
recommendations of how certain routines and processes could potentially be optimised. The key focus is not only to spot that relevant talent for your club as early as possible but to also get him
or her excited about the prospect of playing for you.
Being project managers we understand and believe in the value of building suitable and individual databases for athletes and scouting programmes and can therefore help support the whole process from planning and concepting through to the go-live, using third party IT experts. Our knowledge becomes yours.
Thanks to decades of marketing experience in the industry we know how to promote an athlete and create a brand for him or her. We won’t just help you choose the most suitable brand ambassador but also support the creation and implementation of a marketing plan and strategy. Our experience becomes yours.
Why we do it
All three of us share this dream of working independently and freely beyond any boundaries or restrictions and we want clients to work with us because of our personalities. One of our desires is to help a young ambitious talent on his or her long and rocky way to fulfil their wildest dreams, do better and develop his or her personality. We want to be part of that journey. Life only begins when you leave your comfort zone. That’s why we left ours.